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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social …
Overview
What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover…
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What is Rival IQ?
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new…
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Marketing Marvels: How to Monitor Your Competitor’s Social Media Prowess with Rival IQ
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What is Rival IQ?
Rival IQ Technical Details
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| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Rival IQ is a highly regarded tool among marketers and organizations for tracking social media trends and strategies based on social trends. Users consider it one of the best tools in the market for competitor analysis and social media reporting. By automating the process of finding competitors' social media accounts and gathering data like engagement rates and audience growth, Rival IQ saves users significant time and effort. It offers valuable insights, suggestions, and data analysis to improve social media performance, helping marketers develop thoughtful strategies and track their effectiveness.
With Rival IQ, teams can standardize reporting and make a strong case for more resources dedicated to social media. The tool provides a social rollup of users' brands alongside their competitors, enabling key insights into competitors' paid strategies. Marketers rely on Rival IQ for monthly reporting, audits, and pitching new business, as it helps set realistic goals and benchmarks for success. The platform's visualizations and charts simplify competitive analysis, making it easier to monitor performance, KPIs, and understand the value of content and website metrics.
The tool also excels in competitive intelligence by assisting in identifying competitors' boosted posts and informing paid strategies. Users appreciate how it consolidates competitor data into one place, saving time while providing valuable insights. Rival IQ helps track social media engagement against competitors, create benchmarks, and generate customer reports. For agencies or marketing teams, Rival IQ streamlines data pulling, offers great analytics tools and resources for competitive analysis, integrating insights for clients and competitors in one dashboard.
By leveraging Rival IQ's features for social, SEO, and SEM competitive analysis, marketers gain a deeper understanding of their brand performance against competitors. It allows them to improve their brand position and benchmark social performance against peers. Additionally, Rival IQ saves time by collecting and analyzing data for competitors while measuring social performance through comparative analysis. Teams find value in leveraging Rival IQ to find the best-performing content among competitors, enabling the tailoring of content plans and better strategizing as a team by segmenting and organizing the competition.
Robust Platform: Users have consistently praised the platform for its robustness, with continual updates, new features, and advanced reporting and analytics. Many users appreciate that these updates allow them to stay up-to-date and competitive in their social analysis.
Easy Data Visualization: The charts and data provided by the platform are easy to view and analyze, making it convenient for users and their clients to understand the information presented. This feature has been highly valued by a large number of users.
Benchmarking Competitors: The ability to benchmark their clients against competitors is incredibly useful for users as it provides insights into what it takes to be more effective in their social media efforts. This feature has received high praise from many reviewers.
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Expensive Pricing: Some users have mentioned that the price of RivalIQ's plans is a negative point, especially for small businesses. They feel that the plans are somewhat expensive and may not be affordable for everyone.
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Limited Collaboration in Basic Plan: A common concern expressed by users is the limited number of users allowed in the basic plan, which affects collaboration with multiple people. This limitation has been mentioned by several reviewers and can hinder effective teamwork.
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Lack of Customization Options: Users have found the lack of customization options for tables and graphs to be a downside. They prefer to design their own visuals to match the aesthetics of their presentations, but feel restricted by the limited customization capabilities offered by RivalIQ.
Users have made several recommendations for improving the Rival IQ platform. The three most common recommendations are as follows:
- Dig deeper into trends and segment data in Excel for better results.
- Upgrade basic account limits and connect more social media sites to fully utilize the tool.
- Consider including additional analytics (such as reach and impressions), organizing the competitive set, and offering tiered packages with a monthly trial option for clients.
These recommendations emphasize the importance of exploring trends in-depth, expanding monitoring capabilities, incorporating additional analytics, and considering different pricing options to enhance the user experience with Rival IQ.
Attribute Ratings
Reviews
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November 16, 2018
Google Analytics of Social Media Reporting...but better
Rival IQ is a tool that my team uses to report on our client/brand. It allows us to monitor our own performance, as well as competitor's performance across social media channels. It is helpful in that it provides context as to when the optimal time to post is to get the best engagement, and has a great historical backlog of data.
- I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
- Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
- Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
- I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
- Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.
- Olapic and TrackMaven
These products are similar, but don't provide the same friendly interface or analytical view of the social space. Both of the platforms above (Olapic + Track Maven) are great for social media users, influencers, and trend-data, but if you're looking at improving your own brands' performance, Rival IQ is the best bet.